Marketing Energized was 1st born in 2015...
On the back of completing my 1st Ironman and dedicating it to my friend Mads, I realised that with self belief and commitment - anything really was possible!
I also realised the incredible impact we can all have on each other, and it was now time for me to make a difference, on a bigger scale.
So an email conversation with my friend and talented fashion designer Binny Watson of Binnywear - helped cement a concept I was loosely toying with...
I found myself full of energy as I typed an email to Binny with some marketing suggestions for her business. "These ideas are great, I love them all! You should totally do this, other businesses like me would benefit from someone like you helping them in this way." Binny replied.
So in the space of 24 hours the concept of Marketing Energizers (as it was initially called) was born. I would launch a business based on helping others with fresh ideas, advice and energy, like the ones I got great excitement out of generating for Binny.
Deliberately spelt with a Z instead of an S - 'Marketing Energized' brings with it the intention of 'difference', and a little more 'gusto' ;)
With the confidence of Ironman + my extensive experience
I decided to take a leap, become the master of my own destiny, create my own business
- energizing the potential in people and businesses, to be the best they can!
I started my career as Brand Manager at SA Lotteries, then onto Forte Hotels, Diners Club, BP Australia, and GM at Edible Blooms before founding my own business in 2015: Inspiring and energizing potential - helping businesses do what they do - smarter, better, bigger!
My skillset is as diverse as the industries I've worked in - across Leadership, Brand Development, Business Strategy, Marketing Communications, Online Retailing, Customer Experience, Loyalty, and everything in between! But I'd describe my biggest strength finding out about your business... where you're at, where you want to take the business - and then I'll help give you direction on what to get after - and how to get after it!
Partnership - combining my expertise with yours
Empowerment - sharing as much knowledge & expertise along the way
Authenticity - partnering with people & businesses who share the same
Impact - at the heart & soul of all I do, I’ll work with you for a bigger impact
HOW CAN I HELP?
It's called 'Marketing Energized' -and I help energize businesses to be the best they can be! Specialising in those with a passion for what they do, yet falling short of where they could be...
Maybe you're light on marketing expertise? Spend all your time 'IN' not 'ON' your business? Or just need fresh eyes & energy? I can help.
We can customise a solution that best meets your needs - but I've found 3 common gaps most businesses I work with share, and have developed an offering focused on addressing these:
- They can't clearly articulate their brand - who they are & what they stand for, so their message in the market place becomes very fragmented
- They can't clearly describe what 'success looks like', nor do they have a strategy to help get them focused on how to get there
- They don't have the marketing expertise or allocation of time to spend 'on' their business, and without these elements they find growth more by 'chance'
I essentially help businesses in 3 ways, generally in this order:
A blueprint for your brand - covering your brand insight, purpose, customer segments, values, vision, core offering, USP, proof points & messaging - to be used as a blueprint in communicating your brand across every touchpoint!
Assessing where you're at now we'll develop a 'Success Strategy' to get you to where you want to go! We'll work on your objectives, SWOT analysis, core strategies, initiatives, customer touchpoints, lead pipeline, identify handbrakes - & anything in between!
As your 'Marketing Energizer' I can help bring your Success Strategy to life - offering guidance in the implementation, check ins to keep you on track - basically an expert on the sidelines for support & advice. Team & strategy facilitation also available as an extra.
The model below outlines what I believe to be a Holistic Marketing Approach - 7 key areas any business needs to focus on to grow. And you'll find constant reference to this if we work together.
Combining my expertise with yours - we'll get you energized!
If this sounds of interest - get in touch, I'd love to hear more and chat about how I can help